Unilever retains Mindshare in most markets, PHD takes Australia

The review, begun in January, ends with WPP's Mindshare retaining the media planning and buying in most global markets. In addition to retaining the accounts for the US and Europe, Mindshare picked up central and eastern Europe, which were previously held by PHD. But Australia went the other way, moving from Mindshare to PHD, Unilever has confirmed.

For the record, in Asia, Mindshare retains Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, India, Pakistan, Sri Lanka and Bangladesh. Meanwhile PHD retains the business in New Zealand, mainland China, Hong Kong and Taiwan.

IPG media agency Initiative has been appointed as Unilever's media agency partner for Latin America and Greece.

In January 2015, Unilever consolidated its global search account with PHD's digital marketing arm, Resolution media. 

Campaign Asia-Pacific has reached out to multiple sources including Unilever for comment on the decision, and will update this article accordingly.