Unilever names Marc Mathieu senior VP of marketing

GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.

Marc Mathieu previously held senior marketing roles at Coca-Cola.
Marc Mathieu previously held senior marketing roles at Coca-Cola.

Mathieu, who will start on 1 April, will report directly to Keith Weed, chief marketing and communications officer at Unilever, and will be responsible for a "step-change" in the marketing of the Unilever brand.

His role is expected to be instrumental in Unilever's ambition of doubling the size of the business while reducing its environmental impact.

Mathieu has previously held senior marketing roles at Coca-Cola, where he developed the 'Coke side of life' campaign, and launched Coke Zero into 50 markets.

Mathieu will lead a team of senior marketers comprised of Paul Nevett, vice-president Unilever brand; Paula Quazi, vice-president future communications; Ros Walker, vice-president marketing capability and academy; Jorgen Bartsch, vice-president marketing services; and Helena Ganczakowski, vice-president agency relations.

Keith Weed, chief marketing and communications officer, Unilever, said, "The fact that we have attracted a marketer of Marc's calibre demonstrates just how exciting a place Unilever is to do marketing right now.

"His appointment completes the redesign of my marketing, communications and sustainability leadership team. This talented group of individuals combines the knowledge, experience, and energy to ensure we become a truly exceptional marketing company – consistently."

This article was first published in marketingmagazine.co.uk.

Source:
Brand Republic

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
‘Grandpa’ cat highlights longevity of Japanese pets
Premium
12 hours ago

‘Grandpa’ cat highlights longevity of Japanese pets

Mars' Kal Kan takes a sentimental approach to sell food for aged cats.

Premium
Why BandLab’s stake in Rolling Stone makes sense
Premium
17 hours ago

Why BandLab’s stake in Rolling Stone makes sense

Industry observers see synergy in the just-announced deal, even if the endgame remains somewhat mysterious.

Premium
Infiniti works to hone its ‘entrepreneurial’ positioning
Premium
17 hours ago

Infiniti works to hone its ‘entrepreneurial’ ...

Nissan’s luxury subsidiary is aiming for sharper definition to help it claim more share in its key markets.

Premium
Red2’s mission to boost Vietnam’s digital community
Premium
17 hours ago

Red2’s mission to boost Vietnam’s digital community

Digital performance outfit hopes to do more than just good work.