Unilever names Marc Mathieu senior VP of marketing

GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.

Marc Mathieu previously held senior marketing roles at Coca-Cola.
Marc Mathieu previously held senior marketing roles at Coca-Cola.

Mathieu, who will start on 1 April, will report directly to Keith Weed, chief marketing and communications officer at Unilever, and will be responsible for a "step-change" in the marketing of the Unilever brand.

His role is expected to be instrumental in Unilever's ambition of doubling the size of the business while reducing its environmental impact.

Mathieu has previously held senior marketing roles at Coca-Cola, where he developed the 'Coke side of life' campaign, and launched Coke Zero into 50 markets.

Mathieu will lead a team of senior marketers comprised of Paul Nevett, vice-president Unilever brand; Paula Quazi, vice-president future communications; Ros Walker, vice-president marketing capability and academy; Jorgen Bartsch, vice-president marketing services; and Helena Ganczakowski, vice-president agency relations.

Keith Weed, chief marketing and communications officer, Unilever, said, "The fact that we have attracted a marketer of Marc's calibre demonstrates just how exciting a place Unilever is to do marketing right now.

"His appointment completes the redesign of my marketing, communications and sustainability leadership team. This talented group of individuals combines the knowledge, experience, and energy to ensure we become a truly exceptional marketing company – consistently."

This article was first published in marketingmagazine.co.uk.

Source:
Brand Republic

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Digital spending in Japan breaks 1 trillion yen: Dentsu
Premium
7 hours ago

Digital spending in Japan breaks 1 trillion yen: Dentsu

The company's annual advertising expenditures report shows the total pie grew for a fifth consecutive year, but concerns over global instability led to lower figures than expected.

Premium
Hyatt uses Oscars stage to launch campaign on understanding
Premium
7 hours ago

Hyatt uses Oscars stage to launch campaign on ...

Global campaign targets China and India as well as US.

Premium
Fusing science and comms to create new markets at DSM
Premium
8 hours ago

Fusing science and comms to create new markets at DSM

Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.

Premium
Raising the stakes in fighting fakes
Premium
8 hours ago

Raising the stakes in fighting fakes

As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.