Unilever names Marc Mathieu senior VP of marketing

GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.

campaign-asia/content/marc-Unilever.jpg
Marc Mathieu previously held senior marketing roles at Coca-Cola.

Mathieu, who will start on 1 April, will report directly to Keith Weed, chief marketing and communications officer at Unilever, and will be responsible for a "step-change" in the marketing of the Unilever brand.

His role is expected to be instrumental in Unilever's ambition of doubling the size of the business while reducing its environmental impact.

Mathieu has previously held senior marketing roles at Coca-Cola, where he developed the 'Coke side of life' campaign, and launched Coke Zero into 50 markets.

Mathieu will lead a team of senior marketers comprised of Paul Nevett, vice-president Unilever brand; Paula Quazi, vice-president future communications; Ros Walker, vice-president marketing capability and academy; Jorgen Bartsch, vice-president marketing services; and Helena Ganczakowski, vice-president agency relations.

Keith Weed, chief marketing and communications officer, Unilever, said, "The fact that we have attracted a marketer of Marc's calibre demonstrates just how exciting a place Unilever is to do marketing right now.

"His appointment completes the redesign of my marketing, communications and sustainability leadership team. This talented group of individuals combines the knowledge, experience, and energy to ensure we become a truly exceptional marketing company – consistently."

This article was first published in marketingmagazine.co.uk.

Source:
Brand Republic

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Japan gets to grips with programmatic technology
Premium
16 hours ago

Japan gets to grips with programmatic technology

In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.

Premium
Will Pokemon Go sustain a turnaround for Nintendo's brand?
Premium
17 hours ago

Will Pokemon Go sustain a turnaround for Nintendo's ...

Having at last debuted in Japan (and Asia), Pokemon Go has boosted Nintendo’s market value dramatically. But what does it mean for the brand?

Premium
In-app ads and games dominate mobile Asia: Opera Mediaworks
Premium
17 hours ago

In-app ads and games dominate mobile Asia: Opera ...

Clickthrough on apps was found to be between 1.3 times to twice as high as mobile web clickthrough in all surveyed countries.

Premium
Insurer's first brand campaign offers slice of 'This Australian Life'
Premium
17 hours ago

Insurer's first brand campaign offers slice of ...

From Australia: 'This Australian Life', for TAL by BMF