Unilever names Marc Mathieu senior VP of marketing

GLOBAL - FMCG giant Unilever has appointed Marc Mathieu to the role of senior vice-president of marketing, bringing CMO Keith Weed's overhaul of the marketing team to an end.

Marc Mathieu previously held senior marketing roles at Coca-Cola.

Mathieu, who will start on 1 April, will report directly to Keith Weed, chief marketing and communications officer at Unilever, and will be responsible for a step-change in the marketing of the Unilever brand.

His role is expected to be instrumental in Unilever's ambition of doubling the size of the business while reducing its environmental impact.

Mathieu has previously held senior marketing roles at Coca-Cola, where he developed the 'Coke side...

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