James Thompson
Sep 5, 2017

Two camps clash over the true value of ads

It has never been easy to put hard numbers to the value of advertising, but client-side marketers are wising up to the possibility agency types might be being deliberately pulling digital wool over their eyes.

Face value: Appearances have always been deceptive, but brands are waking up to the need for vigilance.

Which side of the fence are you on Are you a client looking to buy media, confused by the conflicting reports as to whether you can trust the claimed viewing numbers of the likes of Google and Facebook, alarmed by stories that these numbers are massively inflated by bot’ viewings, and concerned that the virtual paper that these statistics are printed on is not worth wiping your own bot’ with

Possibly in this camp is...

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