Susie Sell
Jun 7, 2012

Trio of experts discuss impact of digital on creative agencies

SINGAPORE – In a wide-ranging, candid interview, Y&R’s Jonny Lang, Ignition Factory’s Jeremy Paul and Microsoft Advertising’s Jason Scott talk about the latest trends in digital and the impact those trends will have on creative agencies.

(L-R) Jonny Lang, Jason Scott, and Jeremy Paul

On using digital to interact with consumers and build brand loyalty...

Lang With storytelling, the fundamental thing with regard to brands is that most people aren’t. With some of the social platforms going forward, it is going to be very hard. But some of these new platforms developing around what people are interested in, versus just what they do socially, seems to be a more natural place for them to go and play and start...

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