Emily Tan
May 3, 2013

Tribal DDB dropping 'DDB' from name; change will roll out in Asia by June

GLOBAL - Tribal DDB Worldwide has rebranded itself as Tribal Worldwide and will be slowly rolling out the new name and logo across Asia-Pacific this quarter.

Tribal DDB dropping 'DDB' from name; change will roll out in Asia by June

The rebranding, which started with the agency's headquarters in New York in March, is aimed at presenting the digital agency as one with greater focus on creative technology.

It's understood that as general digital work is now part and parcel of sister agency DDB Worldwide's offering, Tribal is keen to position itself higher up the value chain. 

"We wanted to fine-tune Tribal’s role and positioning within the DDB Worldwide Communications Group," explained Patrick Rona, president of Asia-Pacific, Tribal Worldwide and chief digital officer of DDB Group Asia.

Tribal, he explained, provides clients with an "intimate, boutique-like experience" focusing on digitally native brand experiences. DDB, on the other hand, offers clients the advantages of a global creative network that is focused on 'social creativity', he said. 

The two agencies will continue to work closely together on "the same basis that we always have", Rona said. 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu issues full statement on overbilling
Premium
1 day ago

Dentsu issues full statement on overbilling

Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.

Premium
AR should mean more than a trick your phone does: Pokémon Go creator
Premium
1 day ago

AR should mean more than a trick your phone does: ...

How an April Fool's joke turned into a worldwide smash by staying true to a mission rooted in human experience.

Premium
Photos: Dentsu Aegis Network and MassiveMusic's Neo Godai at Spikes
Premium
1 day ago

Photos: Dentsu Aegis Network and MassiveMusic's Neo ...

Photos from the party thrown Thursday evening by DAN and MassiveMusic at the Fullerton Waterboathouse.

Premium
Spikes delegates tell us what work they wish they'd done
Premium
1 day ago

Spikes delegates tell us what work they wish they'd ...

Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.