Emily Tan
May 3, 2013

Tribal DDB dropping 'DDB' from name; change will roll out in Asia by June

GLOBAL - Tribal DDB Worldwide has rebranded itself as Tribal Worldwide and will be slowly rolling out the new name and logo across Asia-Pacific this quarter.

campaign-asia/content/TribalWW_logo_Campaignasia_468x312.png

The rebranding, which started with the agency's headquarters in New York in March, is aimed at presenting the digital agency as one with greater focus on creative technology.

It's understood that as general digital work is now part and parcel of sister agency DDB Worldwide's offering, Tribal is keen to position itself higher up the value chain. 

"We wanted to fine-tune Tribal’s role and positioning within the DDB Worldwide Communications Group," explained Patrick Rona, president of Asia-Pacific, Tribal Worldwide and chief digital officer of DDB Group Asia.

Tribal, he explained, provides clients with an "intimate, boutique-like experience" focusing on digitally native brand experiences. DDB, on the other hand, offers clients the advantages of a global creative network that is focused on 'social creativity', he said. 

The two agencies will continue to work closely together on "the same basis that we always have", Rona said. 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Korea's economic outlook and evolving consumers: Nielsen
Premium
17 hours ago

Korea's economic outlook and evolving consumers: ...

Amid economic downturn, Korean consumers are becoming more considered and savvy in their spending.

Premium
Being creative in the era of absolute value
Premium
17 hours ago

Being creative in the era of absolute value

xxOnce excited about the glamour on the stage produced and presented by the brand, people now want to go backstage to see what the brand really looks like in its natural state.

Premium
Local content helps TV hold firm in mobile Korea
Premium
17 hours ago

Local content helps TV hold firm in mobile Korea

When taking a look at ‘where’ Koreans consume contents, we notice a remarkable achievement from mobile media.

Premium
KFC gives away sunscreen that smells like fried chicken
Premium
19 hours ago

KFC gives away sunscreen that smells like fried chicken

Would you like some SPF30 lotion that smells good enough to eat? Too late!