Faaez Samadi
Nov 3, 2017

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

To the uninitiated, talk of Traditional Chinese medicine TCM conjures up images of ancient potions made from strange ingredients, more in common with spiritual practices than medical.

And they would be partially right. With a history of more than 2,000 years, TCM has an illustrious, mystical lineage. But the key issue with the above imagery is it gives the impression that TCM is somehow confined to the past, imprecise and largely irrelevant in today’s world....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
A visit to Accenture's collective creative Digital Hub
Premium
21 hours ago

A visit to Accenture's collective creative Digital Hub

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

Premium
Behind Visa's vision of a cardless Winter Games
Premium
21 hours ago

Behind Visa's vision of a cardless Winter Games

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.

Premium
Move and win roundup: Week of January 15, 2018
Premium
21 hours ago

Move and win roundup: Week of January 15, 2018

A weekly collection of notable people moves and account news.