Megan Gell
Jan 22, 2018

Top 10 event predictions for 2018

Agencies anticipate more disruption, more events and fewer players.

The Asia-Pacific meetings and events industry is thriving, though not without its challenges. There is a growing focus on audience experience, agencies are feeling the pressure to do more with less, competing marketing channels are getting noisier, and everything must be tracked, traced and evaluated.

In many areas, this has brought more sophisticated event spend and better audience engagement, but major strategic shifts are putting additional pressure on all stakeholders to operate smarter, leaner and...

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