Chris Reed
Apr 12, 2013

Tokidoki builds a cult brand through partnerships

Tokidoki is a cult Italian brand that many mistake for being Japanese. It has that has really used a succession of very cool brand partnerships to elevate the brand and tap into the passion of their fans through social media.

 

Tokidoki is inspired by Japanese culture and has only been around since 2005 having been created by the Italian artiste Simone Legno. Tokidoki actually means “sometimes” or “from time to time”  in Japanese.

The designs focus on the bright, edgy, cute, witty and eye catching which helps in attracting a series of global brand partners that are at the centre of their marketing strategy. The objective is to cost effectively...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu's trial nears conclusion with admission of guilt
Premium
18 hours ago

Dentsu's trial nears conclusion with admission of guilt

The company ignored a culture of illegal overtime, the president has acknowledged.

Premium
Spikes Asia 2017: Innovation shortlist
Premium
1 day ago

Spikes Asia 2017: Innovation shortlist

The shortlisted entrants will present their work on the opening day of next week's festival.

Premium
Content and production network CreativeDrive Asia opens in Singapore
Premium
1 day ago

Content and production network CreativeDrive Asia ...

Former DDB Group Indonesia and Ogilvy RedWorks executive Dean Cloke named regional MD.

Premium
Podcasts: A sound investment for advertisers?
Premium
1 day ago

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.