Ad Nut
Apr 21, 2017

Tiger Beer frees its eponymous feline

A subtle branding refresh takes the beer's 'uncaged' tagline literally and sets a more premium tone.

Ad Nut likes seeing judicious rebranding workthe kind where you might be hard-pressed to explain the alterations, but you nonetheless get a different feeling about the brand.

Thus this refresh for Heineken-owned Tiger Beer hits the spot. Unless you look at the before shot below, you might not realize that the redesign above literally uncages the Tiger from its orange roundel and allows it to prowl’ freely across the Tiger word-mark”, as Katie Ewer,...

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