Racheal Lee
Apr 3, 2013

Tiger Beer consolidates digital duties with iris Singapore

GLOBAL - Iris Singapore has won a pitch against three unnamed agencies to handle the consolidated digital and social account of Tiger Beer, and has been tasked with creating a consistent brand presence and enhanced engagement across all channels and markets.

Tiger Beer plans to relaunch its website next month

The appointment, made in January, expands on Iris’ remit with the Tiger Beer team, beyond the existing sponsorship activation for Tiger Street Football and Tiger Translate, as well as brand design assignments for the past two years.

The pitch was called late last year. Tiger Beer previously had no single incumbent for its digital duties.

Craig Mapleston, managing director of iris Singapore, said the duties includes consolidating 16 markets globally and...

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