Emily Tan
Jul 15, 2011

Three areas Asian digital marketers need to brush up on

ASIA-PACIFIC: Last year, Microsoft Advertising ran Digital Quotient (DQ) an online quiz for Asian marketers to measure how digitally savvy they were. The grand prize was a trip to Spikes Asia in Singapore. The results? Not quite so grand.

Kenneth Andrew

“Overall, scores weren’t great across the board. Strong performances were heavily driven by digital people, which is great, but there’s a need to upskill marketers across the board,” Kenneth Andrew, marketing director, greater Asia-Pacific, Microsoft Advertising told Campaign yesterday.

Digital marketing know-how, continued Andrew, could not be ignored by industry professionals, even if they weren’t officially digital marketers’. “Agencies and clients alike need to be able to understand the capabilities at their disposal. To...

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