Faaez Samadi
Jun 30, 2016

The rising stock of public affairs amid APAC's diverse political lanscape

With all the different regimes and governments to deal with across Asia-Pacific, public affairs specialists are increasingly in demand, both agency and client-side, as the region continues be a goldmine for brands.

Rapid digitisation is changing the public affairs space. Here Indian PM Modi meets Facebook's Zuckerberg

When brands talk about being successful in Asia-Pacific, some version of the same theme emerges be in tune with the cultures, societies and nuances of the countries that make up the region. You can’t approach Thailand the same way you do Cambodia, and so on.

Getting this right has always been a huge challenge, which is why public affairs has always been part of the PR and communications package in the region.


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