Tim Parker
Mar 9, 2017

The obligation to understand (it's tougher than you think)

Marketers must know their customers. But doing so requires a massive effort to overcome a quirk of human nature, according to Flamingo's Tim Parker.

Tim Parker

Recent events have highlighted an interesting quirk of human nature. Fundamentally, we seem to either think people are just like us see what advertisers think normal’ people get up to or that they are completely and irreconcilably different witness the incredulity and emotionality between opposing parties in Brexit or the recent US elections.

We live bubble-like lives, with some people on the inside like me and others on the outside not like me....

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