Rick Mulia
Sep 2, 2016

The future of automated advertising

Rubicon Project’s Rick Mulia believes the utopian ideal of a single, unified platform is still a ways off, but we’re getting very close to the ‘omnichannel’ ideal, thanks to automation.

Rick Mulia

The influence of advertising technology on the industry has become more and more evident in recent years. As the marriage of creativity and technology is solidified, we’re seeing agencies opening practices devoted to technology and data-driven marketing, the most recent of these ventures being Omnicom's new media-agency network, Hearts Science.

Advertising automation is at the heart of this coming together of technology, data and creativity that is breaking down walls across previously siloed media channels....

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