Jordan Khoo
Aug 12, 2015

The Flash ad is dead: Are you ready for the HTML5 interactive era?

Flash is dying and will be gone sooner rather than later. But don't panic. The change to HTML5 will provide advertisers with advantages in not only creativity but also ROI, explains Sizmek's Jordan Khoo.

Jordan Khoo

Update On 28 August Google officially announced that its Chrome browser will stop autoplaying Flash ads as of 1 September.

The days of the Flash ad are numbered, despite the head-in-the-sand approach that some have adopted.

This is due to several changes. However the most important one for advertisers will be the Chrome Power Saver feature. In September, Chrome will begin pausing all non-essential Flash assets, including a vast majority...

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