Tessa Thorniley
Nov 11, 2010

The evolution of China’s follower brands

A number of Chinese brands that began as copycats have shaken off that stigma to become successful in their own right. But where do they go next?

Chinese brands... despite a new brand strategy, car manufacturer Geely still occasionally looks to Western auto models for its inspiration

When it comes to taking an idea from elsewhere, copying it and in some cases improving on the original, it could be argued that nobody does this better than Chinese brands. The breakneck speed of economic development, combined with a relatively weak intellectual property IP regulatory framework, has in the past at least created an environment where brands are unashamed followers’ of their overseas counterparts.

The popularity of shanzhai goods helps to explain why copycatting’ in China does not have...

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