Kevin Peterson
Aug 17, 2015

The 'death of Flash' is a symptom of a larger disease

The digital advertising industry is currently scrambling to adopt HTML5 with the impending 'death of Flash'. The question we need to ask ourselves about the mad scramble, says Kevin Peterson of Pixels, is why?

Kevin Peterson is head of technology at Pixels.

This column is in response to The Flash ad is dead Are you ready for the HTML5 interactive era, by Sizmek's Jordan Khoo, published here on 12 August.

Update On 28 August Google officially announced that its Chrome browser will stop autoplaying Flash ads as of 1 September.

I won’t recap the events here as the 'death of Flash' has been extensively covered in both mainstream and industry press. Let’s...

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