- Remember business fundamentals haven't changed, but how you do business can change.
- It's about being fluid while focused on your KPIs.
- Be honest about what you know and what you don't know.
- Don't be afraid of failure, even if it sounds incredibly simplistic to say.
- Ask: Where are we going and why do we need to get there? How can we get this right rather than let's not do this?
- Have intellectual curiosity. Uncondition yourself; do not just wait for instructions and follow briefs.
The anatomy of fear and its impact on creativity
McDonald's and OMD examine how client and agency can overcome Asian tendencies and take the ‘brave pill’ together.
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