Mudit Jaju Cathy Li
Nov 27, 2014

The 11.11 Debrief: Obliterating sales records

Single's Day underscores that e-commerce is a global tour de force. Brands need to plan for these events as part of their strategy in both emerging and established markets, according to MEC analysts.

Source: www.alizila.com

Editor's note This article is one of several in our complete 11.11 Debrief

Western brands have always thought of Boxing Day in the UK and today's 'Black Friday' in the US as the watershed moments for digital sales, but Single’s Day in China obliterates both of them. It marks how organised retail can create shopping events which act as a flashpoint for e-commerce sales. 

With Cyber Monday in the US...

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