Byravee Iyer
May 19, 2014

Thailand YouTube launch attracts major brands

THAILAND - YouTube, with Mindshare as "launch agency partner", has signed advertising deals with Ford, Samsung, Thai Air Asia X, True and Unilever for the official introduction of YouTube.co.th, a dedicated site for Thailand.

Ariya Banomyong

The site helps promote Thai content and therefore should help push local brands to a more prominent position on the venue. YouTube is offering its full suite of ad formats including mastheads, TrueView, display ads banners and overlay in-video ads. Advertisers in the country also have the option of setting up a local channel to host all their content.

This is the year of opportunity and challenge for Thai marketers to enhance reach...

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