Gabey Goh
Nov 21, 2016

Tencent offers brands guided gateway to Chinese tourists

Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.

Benny Ho

SINGAPORE - There was an unexpected side effect with Tencent’s launch of sponsored moments on its WeChat platform back in early 2015, which still brings a smile to Benny Ho’s face.

“One of our pioneer clients was BMW, and when users started spotting the ad on their feed, they got really excited,” recalls the senior director of business development at Tencent International Business Group. “Because our users are familiar with the fact that...

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