Gabey Goh
Jul 22, 2016

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Anypoint Media and SpotX to bring addressable linear TV ads to Asia

Korea’s Anypoint Media and SpotX have formed a partnership in Asia to bring “true addressable programmatic TV” to the region.

The companies have partnered to enable advertisers to buy ad space on a household-by-household basis across the IPTV and CATV operators that use Anypoint’s targeted, linear TV, advertising infrastructure. 

SpotX will...

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