Staff Reporters
Feb 3, 2017

Tech Talk: Sizmek, AOL, Tapad, SIT, Eyeota

A roundup of adtech and martech news and announcements.

Sizmek's Data Hub

Sizmek launched Data Hub, a data-centralizing tool that enables advertisers to pull in audience segments from integrated DMPs data management platforms and enrich them with data collected from served ads. Advertisers can use those segments to inform creative targeting decisions on Sizmek’s platform, or activate segments on integrated DSPs demand-side platforms for audience buying.

Scott Ries, APAC technical director, Sizmek

Advertisers are expecting more than just...

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