I-Hsien Sherwood
Apr 19, 2016

Tech and sympathy: Is VR the ultimate emotive storytelling tool?

VR may represent a fundamental shift in audience engagement, or it could just be the shiny, new thing.

Virtual reality has repeatedly been called an empathy machine, and filmmakers and advertisers are flocking to the nascent technology to leverage its emotive connectivity. But how accurate is that moniker Certainly, VR projects can offer viewers immersive, sometimes exhilarating experiences. Its potential to touch audiences is unquestioned, but to do so in its current form requires careful manipulation, experimentation and an ability to think outside the 169 box.

Brands, nonprofits and even...

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