Byravee Iyer
Sep 19, 2013

Sports Matters Asia: Game on

SINGAPORE - Advertisers in Asia are gearing up to spend billions of dollars on sports sponsorships in 2014, which makes the inaugural Sports Matters conference, held at St. Regis in Singapore yesterday and today, a timely one.

The inaugural Sports Matters is taking place yesterday and today in Singapore

This first-time event featured speakers such as Jamie Reigle, APAC MD for Manchester United, who talked about the football club’s business objectives in the region. He stressed that Manchester United’s model is to drive top line through sponsorships, partnerships, media and merchandising and licensing products.  As a result, the organisation is constantly looking for global and local partnerships with Asian companies.

Reigle also continues to lobby to bring the team to the region often...

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