Emily Tan
Aug 4, 2017

Snap signs up measurement partners to help marketers justify spend

Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen.

Snap made its debut on the stock market in March, since when the tech company has been fighting to prove its value to marketers and shareholders.

After an optimistic first day of trading, events have taken a less positive turn. In May, Snap's shares took a dive after the company reported a $2.21 billion net loss in its first earnings report as a public company.

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