Emily Tan
Aug 4, 2017

Snap signs up measurement partners to help marketers justify spend

Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen.

Snap made its debut on the stock market in March, since when the tech company has been fighting to prove its value to marketers and shareholders.

After an optimistic first day of trading, events have taken a less positive turn. In May, Snap's shares took a dive after the company reported a $2.21 billion net loss in its first earnings report as a public company.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Agencies: then and now
Premium
2 days ago

Agencies: then and now

A changing marketplace is throwing up new stars and business models

Premium
Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?
Premium
2 days ago

Can PyeongChang pull off its closing ceremony after ...

With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events

Premium
Facebook re-labels metrics for transparency
Premium
2 days ago

Facebook re-labels metrics for transparency

The social network has started to label some of its metrics in Ad Manager as "estimated" and "in development" to provide more clarity and transparency

Premium
Khaadi appoints creative agency in Pakistan
Premium
2 days ago

Khaadi appoints creative agency in Pakistan

After years of executing consumer and corporate marketing in-house, a leading eastern apparel brand has hired a creative agency.