Shyam Balasubramanian
Jun 30, 2017

Smoothing the journey

Shyam Balasubramanian, regional marketing director at Castrol, explains how the brand is driving to do more than demonstrate technical leadership.

Shyam Balasubramanian

The central marketing message for Castrol has been our pioneering technology leadership. Over the last 100 years Castrol has been at the forefront of new product development. Our recent innovations include Castrol Magnatec Stop-Start, which protects engines in congested traffic, and Nexcel, a cartridge that reduces the time needed for an oil change from 20 minutes to 90 seconds.

Innovation helps us make bold statements about our technical capability, often communicated through a mix of...

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