Staff Reporters
May 16, 2017

Sizmek appoints APAC GM

Kees de Jong was Xaxis' first employee in Australia.

Kees de Jong
Kees de Jong

Ad management company Sizmek has appointed Kees de Jong as general manager of APAC operations as it moves to a "general manager-defined" structure intended to promote nimble and entrepreneurial decision-making at the local level.

In 2011, de Jong was the first employee in Australia for GroupM's Xaxis. He played a key role in defining the company's offering and building a team of 18 over two years. Since then he has acted as a consultant for media owners, data, technology and TV companies in the areas of programmatic TV and data-enabled media strategies. Earlier, he held senior management positions at Facilitate Digital (now Adslot) in Australia, and ran the company’s European operations for two years.

“The APAC market is changing rapidly, and it’s critical to be able to demonstrate innovation and better solve clients’ business problems,” de Jong said in a release. “A one-size-fits-all approach doesn’t work, and that strategy rarely satisfies customers at scale.”

In addition, Sizmek announced that Volker Hatz will join the company as its global chief data officer. He was previously global head of SAP XM DMP Solution at SAP Exchange Media. 

Sizmek has 13 offices in the Asia-Pacific region, including Sydney, Singapore, Beijing, Kuala Lumpur, Jakarta, Bangkok and Cebu. In August last year Sizmek was purchased by US private-equity firm Vector Capital for US$122 million.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
10 of the best creative bus and train handle ads in Asia
Premium
14 hours ago

10 of the best creative bus and train handle ads in ...

With a little imagination, handles inside public transport can become surprisingly successful places to advertise.

Premium
Ogilvy China shuffles leaders as part of 'Next Chapter' strategy
Premium
14 hours ago

Ogilvy China shuffles leaders as part of 'Next ...

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

Premium
To reach football fans, brands need to think local
Premium
14 hours ago

To reach football fans, brands need to think local

Three key takeaways from a discussion of the Football Inc. 2017 Fan Index, presented by FourFourTwo and YouGov.

Premium
Agency life or life passions? Why not both
Premium
14 hours ago

Agency life or life passions? Why not both

Theodora Lau, WE Communications exec and bona fide music artist, on how it’s possible to have a PR day job and a life outside it.