Scott Lambert
Mar 21, 2017

Six guiding lights, for an age of likes

Creating visual identity with a soul.

Brands should aspire to have a deeper bond with their customers. The decade of technology in our pockets has the potential to connect us in unimaginable ways, but many brands fail to penetrate beyond the fingertip. As digital leaves us aching for more sincere experiences, the ability of a brand to touch our emotions is now as relevant as its ability to react to our touch.

Identity is an essential ingredient in forging meaningful and...

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