Gary Scattergood
Oct 12, 2015

Sir Martin Sorrell reveals his three acquisition priorities in Asia

WPP CEO Sir Martin Sorrell has outlined the three factors he is looking for in new Asia acquisitions: digital, data and operations in fast-growth markets.

Sir Martin Sorrell

Speaking to Campaign Asia-Pacific in Mumbai late last week, Sorrell suggested the days of the blockbuster acquisition were almost over, with most of the deals likely to be “smaller, incremental additions” to the existing WPP lineup.

Some of WPP’s most recent Asia acquisitions include China’s XMKT Marketing and Egift Design and Production, along with Vietnam’s Sofresh. And last month WPP PR firm CohnWolfe announced it was to acquire Indian agency Six...

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