Emily Tan
Aug 15, 2013

Singaporeans go online for entertainment, China for self-expression and transaction: Mindshare

GLOBAL - Against the backdrop of 33 nations, China is the world’s most motivated nation to go online for self-expression and transaction, while Singapore leads the globe in using the internet for entertainment, according to the Mindshare Digital Normalness Index.

Released as part of a report titled, Are You Digitally Normal, the index is aimed at determining what drives consumers to go online. The research drew on a sample of 33,000 respondents who were surveyed on whether, and how often, they undertook a range of online behaviours, ranging from blogging to banking. Statistical analysis was then used to group these behaviours by country and by motivation.

What makes this index unique among others of...

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