Jessica Rapp
Dec 8, 2017

Should luxury brands be excited about Tencent’s advertising claims?

In theory, an ad model like Facebook’s would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.

Pony Ma, CEO of Tencent Holdings. Photo: VCG

Tencent has been not so subtle about wanting to make its Moments ads appealing to marketers and advertisers. Earlier this year, the company rolled out an improved format giving brands more flexibility when it comes to posting multimedia ads, just months after lowering their cost from 200,000 RMB, or about US$30,000, to 50,000 RMB. Now, according to a recent interview in Bloomberg with Tencent ad chief Lau Seng Yee, the company is making investments in...

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