The shortlist for the Tangrams Effectiveness @ Spikes awards includes 259 entries from 17 countries across the region.
A specialist panel of regional marketers and agency heads has reviewed all the submissions and selected the following shortlisted entries, presented by category:
- Effectiveness (100 shortlisted entries)
- Media Strategy (53)
- Digital Strategy (70)
- Data & Analytics (22)
- e-Commerce (14)
The countries represented are Australia, Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
As announced last week, Tangrams Effectiveness (formerly the Asian Marketing Effectiveness and Strategy conference and awards) is being incorporated into Spikes Asia. The Tangrams Effectiveness @ Spikes Awards will take place on the first evening of Spikes Asia, 27 September. The Tangrams Effectiveness @ Spikes programme will also include a two-day focus on marketing effectiveness at Spikes Asia on 28 and 29 September.
Tangrams Effectiveness @ Spikes will be open to all registered delegates as part of the full Spikes Asia Festival agenda.
“As the quality of work increases year on year, the achievement of the shortlisted entries is all the more impressive and we would like to congratulate the finalists who have clearly demonstrated the effectiveness of their work.” says Andrea Hayes, festivals director.
Please see www.spikes.asia and www.tangrams.asia for further information. Spikes Asia and Tangrams Effectiveness @ Spikes are collaborations between Ascential Events (Europe) Limited and Campaign's publisher, Haymarket Media Group.