Jenny Chan 陳詠欣
Nov 9, 2011

Sega launches augmented reality app featuring Sonic the Hedgehog

SYDNEY - JWT Sydney and Sega have launched a multiplatform campaign based around an augmented reality app to celebrate the 20th anniversary of Sonic the Hedgehog.

The multi-platform campaign in Australia, based around an augmented reality iPhone app called Sonic Vision Catch the Blue Blur, can be used in conjunction with out-of-home,TV, magazines, online banners and websites.

The app allows the public to capture the Sonic character and gain points by locating augmented reality markers around the country using built-in maps and GPS technology. Over the coming weeks, additional locations will become available and automatically update...

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