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The 2020 APAC Effies were held during two virtual award shows on September 24 and 25.
This year’s Awards saw 122 finalists from 12 territories contending for top honours, with a total of 81 Effies presented, comprising 1 Grand Effie, 18 Golds, 25 Silvers and 37 Bronzes.
The Grand Effie, or Best-in-Show, was clinched by BMF Sydney and ALDI Australia for their entry, Loyalty Pointless Points, showing how ALDI’s Good Different brand platform allows points-loving Australians to buy more for less without the need for loyalty schemes.
Ogilvy was crowned Agency Network of the Year with 14 wins, comprising 3 Golds, 3 Silvers and 8 Bronzes.
Geographically, New Zealand emerged as the overall winner taking home 20 Effies, followed by Australia with 13, India with 12, Japan with 9, and China with 8.
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