Faaez Samadi
Jun 30, 2017

SEA e-retailers spoken about, not to, on social media

Vast majority of people taking part in social-media conversations about e-retailers in three leading Southeast Asian markets do not interact with the brands themselves, according to Digimind’s latest report.

More than 85 percent of social-media conversation regarding Asia-Pacific e-retailers do not include the brands’ handles, meaning the brands are being spoken about very often, but spoken to only rarely, according to Digimind’s Social Shopping in 2017 report.

Carried out by Digimind Social, the report examined 15 local and regional e-retailers in Singapore, Malaysia and Indonesia, including the likes of Lazada, Zalora, Aliexpress and Berrybenka. Their social-media pages on Facebook, Instagram, Twitter and YouTube...

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