Saatchi Labs is a digital specialist team that aims to significantly raise the standards of Saatchi Saatchi's digital execution in China and represents a critical change in the digital capabilities of Saatchi Saatchi in China, according to the agency.
Saatchi Labs Greater China will be primarily based in Beijing, Cheng said, as that it is where the agency has a critical mass of digital capabilities. But the unit will also have staff in each office...
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