Jenkins has worked in the region for 10 years, covering markets in Malaysia, Taiwan, Singapore and Thailand.
Paul Roebuck, CEO of Saatchi Saatchi in Singapore and Malaysia, said Kathryn’s understanding of local cultures is valuable for the Asia-Pacific region’.
He said, “She has a skill valued by multinational clients eager to capture their share of the fast developing Asian markets whilst maintaining the global brand equity of their respective brands.”
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