Saatchi & Saatchi bolsters regional planning team

Jenkins has worked in the region for 10 years, covering markets in Malaysia, Taiwan, Singapore and Thailand.

Paul Roebuck, CEO of Saatchi & Saatchi in Singapore and Malaysia, said Kathryn’s understanding of local cultures is ‘valuable for the Asia-Pacific region’.

He said, “She has a skill valued by multinational clients eager to capture their share of the fast developing Asian markets whilst maintaining the global brand equity of their respective brands.”

In her new role Kathryn will head up global planning responsibilities for Safeguard and regional planning for Head & Shoulders and Olay in Southeast Asia, Australia, Indian and Korea.

She will work alongside Neel Chaurasia, global equity director for Safeguard and Gerald Gonzalez, regional director for Olay AAIJK.

Gonzalez said, “Kathryn has been instrumental in raising the bar on brand innovation in her previous roles and I have no doubt she will do it again for the P&G brands.”