Staff Reporters
Apr 13, 2012

Saatchi & Saatchi bolsters regional planning team

ASIA-PACIFIC - Saatchi & Saatchi has appointed Kathryn Jenkins as regional planning director for P&G brands.

Kathryn Jenkins to become Saatchi & Saatchi's regional planning director for P&G brands
Kathryn Jenkins to become Saatchi & Saatchi's regional planning director for P&G brands

Jenkins has worked in the region for 10 years, covering markets in Malaysia, Taiwan, Singapore and Thailand.

Paul Roebuck, CEO of Saatchi & Saatchi in Singapore and Malaysia, said Kathryn’s understanding of local cultures is ‘valuable for the Asia-Pacific region’.

He said, “She has a skill valued by multinational clients eager to capture their share of the fast developing Asian markets whilst maintaining the global brand equity of their respective brands.”

In her new role Kathryn will head up global planning responsibilities for Safeguard and regional planning for Head & Shoulders and Olay in Southeast Asia, Australia, Indian and Korea.

She will work alongside Neel Chaurasia, global equity director for Safeguard and Gerald Gonzalez, regional director for Olay AAIJK.

Gonzalez said, “Kathryn has been instrumental in raising the bar on brand innovation in her previous roles and I have no doubt she will do it again for the P&G brands.”

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Safety key for Pokemon Go brand following Japan death
Premium
9 hours ago

Safety key for Pokemon Go brand following Japan death

The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.

Premium
CtrlShift enters new phase with leadership shuffle
Premium
13 hours ago

CtrlShift enters new phase with leadership shuffle

New management team at CtrlShift tasked with cementing company's position as an audience solutions company.

Premium
Wearables’ form now reflects function
Premium
14 hours ago

Wearables’ form now reflects function

In the vanity-driven wearables market, fashion helps to sell function.