Racheal Lee
Jan 15, 2014

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

Ayataka: Coca-Cola aims for 'natural' authenticity

Beverage brands are turning to healthier options, such as ready-to-drink RTD tea, as rising health consciousness slows demand for carbonated drinks and fast food.

Asia’s RTD tea consumption last year was 22.9 billion litres, a US$34.7 billion retail juggernaut, according to Euromonitor International. The region is the world’s fastest-growing soft drink segment. With the compound annual growth rate of global off-trade volume at 8.2 per cent, from 2002 to 2012, RTD teas outperformed carbonated...

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