Nori Takahiro
Jan 5, 2017

Rocked by scandals, Japan must change

Two scandals rocked the Japanese marketing industry in 2016, but could lead to an improved online environment in the year ahead.

Editor's note We'll be featuring 2017 Outlook content from the latest issue of Campaign all this week. Subscribers can see it all now in the emagazine.

The dust had barely settled from the revelation that Japan’s largest agency, Dentsu, had been overcharging Toyota for its online advertising, when yet another controversy emerged to call the nation’s online marketing practices into question. 

In early December, mobile internet company...

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