Seasonal occasions and events present an opportunity and a challenge for brands. They can build personalised and localised relationships with their consumers, but it's often a competitive and cluttered landscape. Creative storytelling and execution across platforms is the key. Brands that do this succeed in breaking through the clutter, building relevance and driving growth during these seasonal occasions.
GOAL Maybelline wanted to leverage its partnership with Amazon...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
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