Olivia Parker
Mar 16, 2017

Rise of the all-powerful data science undergrads

As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.

Future proofing: Data science students may have a burning passion for their field, but don’t tend to see advertising and marketing as high on their agenda

During the 1960s, it was the hand-held calculator. The ’90s brought the worldwide web. The hottest innovation of the 2010s The mysterious field of data science is surely nearing the top of the list. 

Five years have now passed since Harvard Business Review famously declared data scientist “the sexiest job of the 21st century”. The accuracy of this label has been much debated but what is far less contentious from today’s perspective is how...

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