Jenny Chan 陳詠欣
Jan 10, 2017

Richard Lee departs PepsiCo after 19 years

Veteran marketer says he will "pursue new passions".

Richard Lee
Richard Lee

Richard Lee, SVP and chief content officer of PepsiCo Greater China, as well as chief marketing officer of Tingyi Asahi Beverages (Chinese beverage manufacturer and distributor in which PepsiCo holds equity), has decided to leave the company "to pursue new passions".

Lee told Campaign Asia-Pacific he won't be able to reveal what those passions are for the time being, but stated his new job will not be a conventional, one-company-one-title situation.

Earlier in his PepsiCo career, Lee served as director of cola and later as VP of marketing for beverages in China. He then moved to PepsiCo’s global headquarters in 2007 and assumed the position of global marketing VP for sparkling beverages. In 2010, he returned to China as PepsiCo Greater China CMO, covering all beverage and foods brands under the firm.

The long-term “Bring happiness home” campaign was created under Li’s stewardship, according to an internal memo from PepsiCo’s Greater China president and CEO Mike Spanos, which added that the campaign was endorsed by China's Ministry of Culture for its positive message.

"Richard will be missed for his creativity, his global brand-building expertise and most importantly his passion for the business and dedication to developing others," added Spanos in the memo.

2014 interview: Richard Lee's curious double-CMO role for Pepsi and Master Kong

 

Source:
Campaign China

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
We tried Cathay Pacific's in-flight beer
Premium
2 days ago

We tried Cathay Pacific's in-flight beer

Campaign's Hong Kong editorial staffers give 'Betsy' a try.

Premium
'Premium Friday' off to an uncertain start in Japan
Premium
2 days ago

'Premium Friday' off to an uncertain start in Japan

Government-led initiative to encourage work-life balance (and consumption) has good intentions, but widespread uptake is far from guaranteed.

Premium
Seeking nominations: China's Digital A-List
Premium
2 days ago

Seeking nominations: China's Digital A-List

Are you a successful digital technology doer, dreamer or enabler in China? Maybe you know someone who is? It's time to nominate her or him for the 2017 Digital A-list.

Premium
Move and win roundup: BBDO, Starcom, The Trade Desk, JWT and more
Premium
2 days ago

Move and win roundup: BBDO, Starcom, The Trade ...

A weekly roundup of people moves and account news worth noting.