Emily Tan
Aug 23, 2012

Regional media buyers dispute Warc’s report on APAC's 'plunging' marketing budgets

ASIA-PACIFIC – Although Warc’s latest global marketing index (GMI) shows that marketing budgets in the region have dropped ‘significantly’ in August, media specialists in the region have noticed no change in client ad spend.

Warc reported that marketers have declining confidence’ in the Asia-Pacific region, where budgets have generally decreased’, giving the region an index score of 46.0, down from 50.8 last month. In the Warc report, a reading of 50 is neutral. 

This pulled down the headline GMI measurewhich combines readings for trading conditions and staffing levels alongside marketing budgetsfor Asia-Pacific down to 52.6 from 53 last month. 

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