Jenny Chan 陳詠欣
Feb 14, 2017

Raising the stakes in fighting fakes

As China strives to shake off its reputation as the counterfeit capital of the world, brands and retailers are turning to technology to combat the copycats.

From ridiculous iPhone’-branded handbags to innocuous soy sauces to contraband illicit medicines, China is awash with horror stories of hijacked trademarks and fake goods that range from whimsical headscratchers to the disastrous or fatal tragedies.

For most brands, the issues are not life and death, but the impact can be horrific in economic terms. The Global Intellectual Property Center, run by the US Chamber of Commerce says that China alone accounts for more than 70...

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