David Sanderson
Dec 16, 2016

Quiz: Are you making good use of your data?

David Sanderson, CEO and founder of Nugit, has a quick test for brands to see how savvy they are at making the most of the data they sit on.

David Sanderson

According to IDC, more than a third of companies in APAC now have mature big data and analytics capabilities. This means that in just two years, that percentage has increased five times to 34 percent, as compared to 7 percent in 2014. For marketers, the ability to immediately measure and optimise campaigns is bringing brands closer to their customers, and the ones who do so have much to gain.

But what of the remaining...

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