Jenny Chan 陳詠欣
Apr 16, 2013

Q&A: AB InBev's Vivian Yeh on digitally marketing beer brands in China

SHANGHAI - Vivian Yeh, the Asia-Pacific director of digital marketing behind Anheuser-Busch InBev's acclaimed Belgian-Brazilian beer, shares some insights into her job.

What digital ambitions does AB-InBev have in China

We want to project a leadership image in terms of digital marketing in the industry we feel we have been doing well for the three years in partnership with our digital agency Isobar. In 2010, we were the first in the beer category to use augmented reality in our campaigns. Our digital adspend in Greater China has increased 10 times over the past four years, ranging...

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