Throughout the region we have had some phenomenal quarter-on-quarter growth, Matt Von der Muhll, managing director for SpotXchange Asia Pacific, told Campaign Asia-Pacific. The reason for that is maturity in the markets.
The report, for which Forrester surveyed publishers, ad trading desks, DSPs, brand marketers and ad-tech professionals from both the demand and supply sides100 in Australia and 100 in Southeast Asiashows that more advertisers are adopting enterprise marketing...
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