Matthew Miller
May 28, 2014

Programmatic-video trading matures quickly in SEA: Research

ASIA-PACIFIC - Southeast Asia is rapidly catching up with the region's most advanced programmatic market, Australia, in the amount of video ads traded programmatically and the percentage of those ads placed through RTB (real-time bidding), according to a Forrester Report that SpotXChange recently commissioned.

Matt Von der Muhll

Throughout the region we have had some phenomenal quarter-on-quarter growth, Matt Von der Muhll, managing director for SpotXchange Asia Pacific, told Campaign Asia-Pacific. The reason for that is maturity in the markets.

The report, for which Forrester surveyed publishers, ad trading desks, DSPs, brand marketers and ad-tech professionals from both the demand and supply sides100 in Australia and 100 in Southeast Asiashows that more advertisers are adopting enterprise marketing...

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