Andrew Mccorkell
Dec 11, 2017

Power of persuasion: How to use psychology at events

Emotions are important to the primitive part of brain and force it to react. Without emotion, we can’t motivate our audience.

Understanding the mind of your delegates can inform the way you organise events, said Raimond Torrents, meeting designer and general manager at Event Management Institute.

Speaking at ibtm World in November, Torrents said events are best thought of as a way of communicating, with the aim of influencing an audience to behave in a way that is in the interest of the organiser.

Psychology can help us to better know our audience....

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