Faaez Samadi
Sep 22, 2017

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.

One survey found that 80 percent of podcast listeners could name at least one brand advertised in an episode

It was a ground-breaking moment in content. It was original. It was utterly gripping. It generated reams of secondary content in both the mainstream media and onlineReddit ran an entire cottage microsite off itand the engagement figures smashed all expectations. To date, it has racked up more than 175 million downloads worldwide.

Putting that in context, the Mad Men finale got 3 million viewers. Breaking Bad’s denouement, hailed as a television triumph, 10.3...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
A visit to Accenture's collective creative Digital Hub
Premium
20 hours ago

A visit to Accenture's collective creative Digital Hub

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

Premium
Behind Visa's vision of a cardless Winter Games
Premium
21 hours ago

Behind Visa's vision of a cardless Winter Games

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.

Premium
Move and win roundup: Week of January 15, 2018
Premium
21 hours ago

Move and win roundup: Week of January 15, 2018

A weekly collection of notable people moves and account news.